Episode 42

Biomimicry : Sam Tatam

As designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird’s beak. This is a story of biomimicry.

Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. He is the author of the fascinating book Evolutionary Ideas.


I caught up with Sam to discuss his book and understand how nature and the animal kingdom can help some of the world's biggest challenges.


Enjoy.


Buy the book: https://harriman-house.com/evolutionaryideas


Connect with Sam:


Twitter | https://twitter.com/s_tatam


LinkedIn  | https://www.linkedin.com/in/sam-tatam-psychologist/?originalSubdomain=uk



I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.


You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.


Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.


Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/


Connect with Jonny:


LinkedIn  | https://www.linkedin.com/in/jonprest/


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Music Credits:


YME FRESH

https://soundcloud.com/user-445264460


Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.


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About the Podcast

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Brand Master Flash
I talk to interesting people about enlightened brand strategy. It's brand building with a conscience: remodelling brands to leverage skills and resources for the protection of our planet and its people.

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About your host

Profile picture for Jonny Prest

Jonny Prest

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.