Episode 43

Is Your Business Killing the Planet? The Shift to Regenerative Business Models

Sustainable is out, regenerative is in.

ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero. 


I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are developed and belief systems are realised and acted upon.


A regenerative business is one that gives back more to our planet and society than it takes. Remodelling your brand around regenerative practices will:

  • Contribute to supporting and protecting social and ecological systems
  • Enhance reputation and attract conscious customers/investors
  • Differentiate from competitors in the growing sustainable/regenerative economy
  • Align identity and messaging with sustainability focus
  • Inspire and engage employees, fostering a culture of purpose
  • Showcase positive impact, building trust with stakeholders for long-term success


Want to take your organisation into the regenerative age? Enquire about our 2 day workshop.

https://gamma.app/public/Remodel-Your-Brand-For-Net-Zero-1-day-Workshop-d88ztyfm1palsio


More of our projects can be found at

https://seedcreativity.co.uk/


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About the Podcast

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Brand Master Flash
I talk to interesting people about enlightened brand strategy. It's brand building with a conscience: remodelling brands to leverage skills and resources for the protection of our planet and its people.

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About your host

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Jonny Prest

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.