Episode 25

Hacking Brains: Kenda Mcdonald

For the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy.

The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave.

But marketing is so much more than communications.

It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define and develop our products, it's how we build our teams. It's considered the ears, eyes and voice of the organisation. The reason why I find marketing so interesting is that it is the balance between psychometrics, creativity, business, and technology. In a nutshell, it's the nuance between science, emotions and magic.

To detangle the alchemy, I was introduced to Kenda McDonald and her book, Hack the Buyer Brain. This book is a marketing and sales gamechanger! I’m hooked.

So I wanted to talk to the author herself. We spoke about people, behavior and, most interestingly, the importance of brand building with the customer journey. Enjoy.

Connect with Kenda

Website | https://www.automationninjas.com/

Buy the book | https://www.automationninjas.com/hack-the-buyer-brain/

Facebook | https://www.facebook.com/AutomationNinjas

Instagram | https://www.instagram.com/automationninjas/

Twitter | https://twitter.com/AutomatioNinjas

Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious, snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

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