Episode 45

How to Start Building a Regenerative Business

🌱 How to Start Building a Regenerative Business

Clean your money and grow social investments


In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Capitalism or a Green Swan.


Profit: Get Your Money Clean 💸


Consider responsible profit allocation


Owners, shareholders, or back into the business? Support organisations like https://www.onepercentfortheplanet.org/ allocating just 1% of profits to impactful projects, NGOs, and charities. Or Involve employees in deciding where profit shares go.


Explore Green Pensions:


Opt for green pension investments to influence institutions managing your money away from fossil fuel companies.


Choose Sustainable Banking

Make a difference by banking with institutions committed to sustainability. Move your money if your current bank has invested interests in fossil fuels.


Invest Wisely

Opt for green, sustainable investments that prioritise people and planet protection.

People: Beyond Finances 🤝


Internal Social Investments


Assess your work culture, align foundational values with employees.

Consider organisational structure, values, and belief systems that drive positive change.


Rewarding Staff

Recognise and incentivise sustainability efforts for a positive work environment.


External Social Investments

Volunteer time actively in community initiatives to strengthen connections.

Contribute to conservation, education, social uplift, and overall societal well-being.

🌿 Building a Regenerative Business means aligning money and investments with people to contribute to a regenerative economy. Stay tuned for more videos on auditing, communications, product development, team building, and purpose setting.


Ready to take your business into the regenerative age? 🚀 DM me or email me. Let's make a positive impact together! 💚


#RegenerativeBusiness #Sustainability #GreenCapitalism #PositiveChange #BusinessForGood #PeopleAndProfit #RegenerativeBusiness #ClimateAction #RegenerativeMindset #brandpurpose #regenerative #climatechange #design #brandstrategy #branding #brandidentity #brand #branddesign #brandstrategist #branddevelopment #brandbuilding #business #regen #regenerativebrand #BrandRegen

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About the Podcast

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Brand Master Flash
I talk to interesting people about enlightened brand strategy. It's brand building with a conscience: remodelling brands to leverage skills and resources for the protection of our planet and its people.

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About your host

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Jonny Prest

I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.

You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.

Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.